China

The geography of Scientific Authorship

The impact of Asian Science

Emerging markets

The traditional markets for scholarly information are mature. Business strategies tend towards fighting for market share through, for example, acquisition and business process innovation. Because these options can be expensive and time-consuming, the emergence of new and growing markets for primary and secondary scholarly information has been welcomed by many publishers.

Key Perspectives has been focusing on these emerging markets since 2002, becoming closely acquainted with their nature and scale. We have a close working relationship with a market research agency within China, and regular contact with agencies working to boost the availability of scholarly information across the developing world. In short, we are very well positioned to help publishers identify, break into and benefit from the growth of new markets in developing countries.