Market
Research

Market research methods

Introduction

Market research has been the mainstay of Key Perspectives’ work since the company was formed in 1996. Our experience of market research among scholars, practitioners, librarians and publishers around the world is formidable. From new product development to wide scale attitudinal research – in a market increasingly characterised by difficult competitive and environmental factors, our clients value the evidence-based approach to their decision-making processes.

We have a variety of tried and tested research tools at our disposal including web surveys, focus groups, telephone surveys, face-to-face interviews and our scholars’ panel. For each project we select one or, more likely, a combination of these approaches to provide clients with the optimum mix of qualitative and quantitative results as cost-effectively as possible.

Each and every market research project we undertake is important to us – no matter how big or small. If you have an idea for a project, we can help formulate a plan based upon our experience of what is likely to work best in your particular circumstances. Call us; we’ll be happy to help.