| Market research methods
Key Perspectives was one of the first to deploy email and web based surveys when the technology first became available a few years ago. We use professional market research software to ensure that the technical design, implementation and analysis phases of a survey are performed in a highly efficient manner. The software facilitates complex multi-variate analyses of responses, which means clients can gain maximum benefit from the wide-scale surveys they commission.
We have found focus groups to be a highly effective method for gaining top quality insights. Key Perspectives has extensive experience facilitating focus groups among librarians and many different sections of the academic community.
| Face-to-face and telephone interviews |
Qualitative approaches to information-gathering have become increasingly popular in recent years and most of our projects involve one-to-one discussions. Far from script-based mechanistic interviewing, our approach is to engage participants in detailed, positive, semi-structured discussions, a proven process that enables us to winkle out information that adds real value to clients’ research projects.
Over the years we have built up an extensive international network of opinion leaders, well-placed and highly respected scholars or librarians we can call upon for subject expertise, to provide input to survey design, or to participate in surveys where appropriate. |
