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Welcome
Key
Perspectives was set up in 1996 to provide high quality market
research and consultancy services to the scholarly information
industry. Since then the company has worked on a wide variety
of projects for many different organisations, building up
an unrivalled view of the industry. We believe our client
list speaks for itself. We offer a professional and highly
efficient service with client satisfaction our company's main
objective.
In addition to our market research and strategic services,
Key Perspectives has acknowledged expertise in the fields
of open access and emerging markets. A wealth of related information
can be accessed from this website.
If you think Key Perspectives could be of service to you,
please feel free to contact either of Key Perspectives' directors.
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Open Access
New
study reveals growing activity in self-archiving
KPL's newest study on open access follows up
on our previous one on open access journals (the 'gold road'
to open access) and this time looked at self-archiving (the
'green road'). Almost half the respondents are now self-archiving
their research articles in some way - on their web page, in
institutional repositories or in subject-based archives like
the physics arXiv, and the proportion of them doing this is
rising. Most, however, remain largely ignorant of the impact
of their own work, and over 30% are still unaware of the possibility
of providing open access to their work by self-archiving.
Nonetheless, 81% would willingly self-archive their articles
if required to do so by their employer or funder and a further
13% would do so reluctantly. Only 5% would not comply with
such a request.
Click here for the full
report of this study.
More
information
Emerging
Markets
Big
opportunities in the developing Chinese market
Although
the rapidly developing Chinese market is believed by many
publishers to offer a very attractive opportunity to build
market share and revenue, relatively little is known about
the opinions of Chinese academics towards scholarly journals
published in the West. Supported by the Publishers Association
and a syndicate of seven leading STM publishers, Key Perspectives
has recently completed a survey of 500 Chinese academics representing
universities across China. The report provides a timely and
detailed insight into this exciting market and is available
from the Publishers Association by following this link:
http://www.publishers.org.uk/gpi.nsf
More
information
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